Direct to Community | Kinship

Our brand began as a “DTC” business, meaning “Direct To Consumer.” We’re rethinking what DTC means, and how it can become an inclusive space and amplify Black-owned businesses. 

Our Direct To Community Program is our commitment to divert a month’s worth of our social media advertising budget + ad platforms to support and partner with Black-owned businesses in beauty + wellness. 

Though we are a small brand, we believe in the amplification of Black businesses. We hope to evolve and grow this program going forward. At this time, our program is for businesses in the US only. 

The application window is now closed. Finalists will be selected the week of June 16, 2020.

If you are a brand, agency, media platform + partner that would like to join the Direct to Community Program, please contact us at