Direct to Community | Kinship

Our brand began as a “DTC” business, meaning “Direct To Consumer.” We’re rethinking what DTC means, and how it can become an inclusive space and amplify Black-owned businesses. 

Our Direct To Community Program is our commitment to divert a month’s worth of our social media advertising budget + ad platforms to support and partner with Black-owned businesses in beauty + wellness. After meeting with many incredible entrepreneurs and founders, we’re proud to announce our first DTC Partners:





And brands we’ll be supporting + collaborating with on social media, email, and other channels:

Botanical Stars
Eu'Genia Shea
Gilded
Glory Skincare
Intoxicating Beauty
Juice by Indigo
Kintsugi Candle Co.

Matrescence Skin
Nuekie
Pholk
Remane
Skin Cabinet
Yangu Beauty


Though we are a small brand, we believe in the amplification of Black businesses in our industry. We chose brands with help from two Black industry insiders and based on our team’s ability to best support their growth.

If you are a brand, agency, media platform + partner that would like to join the Direct to Community Program, please contact us at hello@lovekinship.com. We hope to make this an on-going program, and welcome any opportunity for a multi-brand partnership.