Dreamwave - Retinol Serum $48

2% Bio-Retinoid Complex Overnight Serum

78 reviews
$48

Brightwave - Vitamin C Peptide Face Serum $45

10% Vitamin C + Peptide Brightening Serum

182 reviews
$45

Brightwave - Brightening Eye Cream $40

Brightening + Energizing Vitamin C Eye Cream

80 reviews
$40

Kinskin - Oat Oil $38

Ceramide Barrier Repair Face Oil

73 reviews
$38

Face Serum Products

Explore our high-quality natural face serums for various skin concerns. 

Each of our natural face serums rejuvenates your skin, brightening dark spots, minimizing pores, and reducing aging lines. Our Self Smooth 10% Glycolic Pore Minimizer Toner-Serum shrinks pores, improves skin texture, and brightens skin while nourishing aging skin for a natural glow.

Heal your face daily with non-toxic vitamins and minerals that hydrate your skin while protecting the skin barrier. 

Our serums, enriched with jojoba oil and hyaluronic acid, provide clinically proven hydration and help reduce signs of environmental stressors.

Why Choose Natural Face Serums from Kinship?

Kinship makes natural serums that are good for both you and the environment.

100% Vegan and Cruelty-Free: All our products are free from animal-derived ingredients and are never tested on animals.

Natural Ingredients: We use high-quality botanicals and minerals, prioritizing ingredients from sustainable sources.

Formulated for Sensitive Skin: Avoid common irritants and harsh chemicals with our skin-friendly formulas suitable for all skin types, from mature skin to dry skin and oily skin.

What Are Face Serums?

Face serums are concentrated products made with active ingredients (such as Collagen Peptides, vitamin C, and Niacinamide) that target specific skin concerns, like hydration, aging, pigmentation, or acne. Using the right serum can help achieve glowing skin while addressing concerns such as dark circles and uneven skin tone.

Our natural face serums are lightweight and fast-absorbing, penetrating deeper into the skin.

Our Dreamwave 2% Bio-Retinoid Complex Overnight Serum improves the look of fine lines and wrinkles, strengthens the skin barrier, and fights sun damage while you are getting your beauty sleep. This natural night serum for face deeply hydrates and helps maintain a youthful glow.

The face has thinner and more sensitive skin than the rest of the body.

Our line of face serums is made of vegan and all-natural ingredients that can give you smooth, even, and healthy skin without the side effects of toxic chemicals. 

Whether you need the best natural face serum for dry skin, a natural serum for face at home, or a natural vitamin C serum for face , Kinship has you covered.

Let Kinship skincare be your go-to for healthier, happier skin.

Frequently Asked Questions (FAQs)


How to Apply Serum on Face

To apply our vegan serum to your face, follow the steps below:

1. Wash your face with your preferred cleanser and gently pat it dry with a clean towel.

2. Put a pea-sized amount of serum (around a few drops) into your hands and rub it in. 

3. Gently massage the serum onto your face and neck, starting from the center and moving outwards. 

4. Wait for your skin to absorb the serum. Once dry, apply moisturizer.

Do You Apply Serum Before or After Moisturizer?

To get the most out of your skincare, apply a vegan face serum before moisturizer. 

That is because serums are thin and soak into your skin easily. Meanwhile, moisturizer is thicker, so it takes more time to get absorbed.

What Does Glycolic Acid Do?

Glycolic acid gets rid of dead skin cells on the skin’s surface. It is derived from sugarcane and may help reverse sun damage. That means it can be used to combat acne, aging skin, and dark spots. For best results, store your serum in a dark place and avoid direct sunlight to maintain its effectiveness.